{"id":41,"date":"2023-07-20T00:10:48","date_gmt":"2023-07-19T22:10:48","guid":{"rendered":"https:\/\/lolichoko.ci\/?page_id=41"},"modified":"2023-12-02T21:17:18","modified_gmt":"2023-12-02T21:17:18","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/lolichoko.ci\/?page_id=41","title":{"rendered":"A propos"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>MESSAGE DU PROMOTEUR <\/strong><\/p>\n<p style=\"text-align: left;\"><strong>F\u00e9lix Houphou\u00ebt-Boigny<\/strong>, premier Pr\u00e9sident de la R\u00e9publique de C\u00f4te d\u2019Ivoire et P\u00e8re fondateur de notre ivoirienne disait au sujet de nos mati\u00e8res premi\u00e8res, et plus particuli\u00e8rement du d\u00e9s\u00e9quilibre des termes de l\u2019\u00e9change, concernant le cacao en particulier, et je cite : \u00ab Dans 20 ans, 30 ans, 40 ans &#8230;, nous aurons des cadres capables de transformer\u00a0nos\u00a0produits \u00bb<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-41-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lolichoko.ci\/wp-content\/uploads\/2023\/12\/Produce_0.mp4?_=1\" \/><a href=\"https:\/\/lolichoko.ci\/wp-content\/uploads\/2023\/12\/Produce_0.mp4\">https:\/\/lolichoko.ci\/wp-content\/uploads\/2023\/12\/Produce_0.mp4<\/a><\/video><\/div>\n<p>Cette vision, bien plus qu\u2019un projet ou un programme de gouvernement s\u2019est traduite au cours des ann\u00e9es par la cr\u00e9ation de grandes \u00e9coles d\u2019\u00e9lite (INSET, ENSA, ENSTP, ENSEA, etc.) o\u00f9 ont \u00e9t\u00e9 form\u00e9s des milliers d\u2019ivoiriens, cadres comp\u00e9tents qui font aujourd\u2019hui la fiert\u00e9 de notre pays.<\/p>\n<p>Ces cadres de l\u2019industrie, de la technologie et du tertiaire, fruit de la vision de F\u00e9lix Houphou\u00ebt-Boigny ont accumul\u00e9 au cours des ann\u00e9es une somme de connaissances et de savoir-faire utiles pour transformer en profondeur notre pays.<\/p>\n<p>Ainsi, face aux insinuations afro-pessimistes qui soutiennent qu\u2019on n\u2019y arrivera pas, naissent des initiatives nouvelles, courageuses et t\u00e9m\u00e9raires qui d\u00e9montrent, au contraire, avec des projets innovants que notre pays peut transformer, consommer et exporter une grande partie de sa production de cacao, et permettre ainsi aux producteurs de cacao, et au pays tout entier d\u2019en tirer le meilleur profit.<\/p>\n<p>En 2017, un ivoirien a consomm\u00e9 en moyenne 500 grammes de chocolat, contre 3,6 kilogrammes pour un fran\u00e7ais, soit 7 fois plus. Ce chiffre \u00e9tait de 100 grammes dix ans plus t\u00f4t, traduisant la r\u00e9alit\u00e9 que le march\u00e9 de la consommation locale de chocolat suit une tendance ascendante qui le rend attractif \u00e0 tous \u00e9gards.<\/p>\n<p>En effet, la structure embryonnaire du march\u00e9 du chocolat ivoirien r\u00e9v\u00e8le un important potentiel fait d\u2019habitudes alimentaires \u00e0 transformer, des niches \u00e0 d\u00e9velopper et des zones dormantes \u00e0 raviver. Pour ce faire, les professionnels du secteur s\u2019accordent sur le fait qu\u2019il faut agir de fa\u00e7on soutenue et coordonn\u00e9e sur les deux leviers de croissance que sont (i) l\u2019investissement dans la transformation du cacao et la production locale de chocolat, et (ii) la transformation des habitudes de consommation locale en faveur d\u2019une plus grande consommation de chocolat.<\/p>\n<p>C\u2019est sur ce dernier levier que se positionne <strong>FOOD &amp; COMMODITIES SARL<\/strong> \u00a0avec la marque <strong>LOLI CHOKO<\/strong>. En effet, notre projet est le fruit d\u2019une r\u00e9flexion globale qui met en \u00e9vidence plusieurs th\u00e9matiques dont l\u2019industrialisation, la transformation du cacao, la consommation locale de chocolat et l\u2019exportation de produits finis \u00e0 base de cacao, le tout dans un package d\u2019INNOVATIONS.<\/p>\n<p><strong>LOLI CHOKO<\/strong> est san aucun doute la premi\u00e8re marque ivoirienne de bonbon-chocolat \u00e0 sucette destin\u00e9e \u00e0 la grande consommation. Notre produit est innovant et gr\u00e2ce \u00e0 son prix accessible, permet de briser les barri\u00e8res psychologiques du chocolat \u00ab\u00a0produit de luxe\u00a0\u00bb.<\/p>\n<p style=\"text-align: center;\"><strong>Avec LOLI CHOKO tout ivoirien pourra s\u2019offrir un chocolat pur cacao \u00e0 petit prix\u00a0: 100F la sucette.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MESSAGE DU PROMOTEUR F\u00e9lix Houphou\u00ebt-Boigny, premier Pr\u00e9sident de la R\u00e9publique de C\u00f4te d\u2019Ivoire et P\u00e8re fondateur de notre ivoirienne disait au sujet de nos mati\u00e8res premi\u00e8res, et plus particuli\u00e8rement du d\u00e9s\u00e9quilibre des termes de l\u2019\u00e9change, concernant le cacao en particulier, et je cite : \u00ab Dans 20 ans, 30 ans, 40 ans &#8230;, nous aurons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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